Advertising, digital communication and creative business processes
Master's degree programme
|Disciplinary area||Social Sciences and Humanities|
|Duration||2 years - 120 Credits|
|Admission||No limited access|
|Language||Partially taught in English (2 courses)|
|Regulation||Main Teaching Regulations|
PresentationThe aim of this Masters Degree in Advertising, Digital Communication and Creative Business Processes is to develop in students the expertise needed to manage innovative processes involving both in-company and external communications, in addition to developing expertise in managing advertising campaigns using multimedia technologies.
Course contentThe first year considers the acquisition of psychological, linguistic, methodological and sociological skills. The second year is focused on the study of specific communication models. The curriculum in “Advertising” deals in advertising strategies, innovative language and semiotics of advertising; it is based on the acquisition of occupational skills for advertising communication using strategic models. The programme in “Digital communication” considers the creation of languages for multimedia communications and the study of rising managerial models for communication management based on new technologies. It also analyzes creative business, providing background knowledge and managerial tools to work in this field. Lectures are followed with practice exercises, seminars, project work and discussions on case studies.
Career optionsThe Masters Degree in Advertising, Digital communication and Creative Business Processes develops both technical and managerial skills that deals in external and internal business communications in both traditional and multimedia contexts. Graduates will be qualified for a wide variety of roles and responsibilities in press offices, advertising agencies, culture industries, business communication agencies and able to manage communications in companies and public authorities in the manufacturing field and tertiary sector.
List of single courses taught in English- Philosophy and theory of ludic and social media [ credits: 9]
- Variazione linguistica e comunicazione [ credits: 6]
- Course Director
- prof.ssa Nicoletta Cavazza
tel. 0522 52 3262 - fax 0522 52 3055
- dott. Alberto Cevolini
tel. 0522 523240 & - fax fax. 0522 523205
The course is managed by the Department of Communication and Economics