Advertising, digital communication and creative business processes

Master's degree programme

General information

Disciplinary areaSocial Sciences and Humanities
Duration 2 years - 120 Credits
Admission Accesso Libero No limited access
Language Taught in Italian
Teaching method Lectures
Regulation Main Teaching Regulations


The aim of this Masters Degree in Advertising, Digital Communication and Creative Business Processes is to develop in students the expertise needed to manage innovative processes involving both in- company and external communications, in addition to developing expertise in managing advertising campaigns using multimedia technologies.

Course content

The first year considers the acquisition of psychological, linguistic, methodological and sociological skills. The second year is focused on the study of specific communication models. The curriculum in “Advertising” deals in advertising strategies, innovative language and semiotics of advertising; it is based on the acquisition of occupational skills for advertising communication using strategic models. The programme in “Digital communication” considers the creation of languages for multimedia communications and the study of rising managerial models for communication management based on new technologies. It also analyzes creative business, providing background knowledge and managerial tools to work in this field. Lectures are followed with practice exercises, seminars, project work and discussions on case studies. Moreover, students have at their disposal a recorded version of each lecture right after its execution, through ONELab services. Thanks to One Lab services, they can also reach professors by on-line colloquium.

Career options

The Masters Degree in Advertising, Digital communication and Creative Business Processes develops both technical and managerial skills that deals in external and internal business communications in both traditional and multimedia contexts. Graduates will be qualified for a wide variety of roles and responsibilities in press offices, advertising agencies, culture industries, business communication agencies and able to manage communications in companies and public authorities in the manufacturing field and tertiary sector.

More information

Course Director
prof.ssa Cinzia Bianchi
dott. Alberto Cevolini

The course is managed by the Department of Communication and Economics