Management and business communication
Master's degree programme
|Disciplinary area||Social Sciences and Humanities|
|Duration||2 years - 120 Credits|
|Admission||No limited access|
|Language||Partially taught in English (1 courses)|
|Regulation||Main Teaching Regulations|
PresentationIn today’s world, companies need to make strategic choices which reflect the objectives of economic and institutional stakeholders and which must be effectively communicated both inside and outside of the organizations. The degree program in Business Strategy and Communication offers students the opportunity to acquire the necessary knowledge to perform managerial roles, to coordinate business strategies, and to use modern and innovative methods to plan the external and internal communication of public and private organizations. With this in mind, the course work provides an in-depth study of the organizational, market, economic-financial, and institutional aspects of communications for the purpose of acquiring professional competencies which lead to employment in varied and innovative areas.
Course contentThe basic course work in the first year of study consists in analyzing the competitive position of companies, preparing strategic planning, studying business planning activities, managing financial communications, organizing labor relations, and employing statistical tools for market analysis. The second year is divided into two areas of study: “Economic and Financial Communication,” and “Company Communication and Image.” The first consolidates knowledge and skills relating to economic and financial communication techniques, both mandatory and voluntary, defined as the flow of information regarding the assets and financial situation that company management conveys to its multiple stakeholders. The second area provides a deeper knowledge in planning communication campaigns, the organization of events, the management of image and identity, and the drafting and implementation of an integrated communication plan directed to the relevant economic and institutional stakeholders. Aside from traditional lectures, there will be practical exercises and case study simulations of managerial issues. Additionally, students will complete project work in small groups under the supervision of a scientific tutor for the purpose of developing their ability to apply their knowledge to practical outcome-based projects.
Career optionsThe professional profile of graduates in Business Strategy and Communication leads to employment in high-level marketing and communications positions with companies, and in profit and non-profit public organizations. They can also work as experts in human resources and labor organizations due to their expertise in the fields of organizational psychology, human resources management, and the planning and implementation of internal marketing tools. Graduates also find employment as financial experts, specifically in internal and external communication in credit institutions, as investors in public held companies, as experts in the marketing of goods and services with the capacity to define and implement a strategic marketing plan, as market analysts (on the basis of their competencies in monitoring markets and the attitudes and opinions of stakeholders), and as experts in public relations (due to their knowledge and skills in the assessment, planning and/or redefinition of the image of organizations).
List of single courses taught in English- Scenari economici e competitivi [ credits: 12]
- Course Director
- prof. Paolo Di Toma
tel. 0522 52 3244 - fax 0522 52 3055
- Prof.ssa Giovanna Galli
tel. 0522 523243 & - fax fax. 0522 523205
The course is managed by the Department of Communication and Economics