Strategy and innovation

General information

CourseStrategy and innovation
Credits 9
Professor GIANLUCA MARCHI

Brief content description

The goal of the course is to provide students with a broad perspective on firmís strategy and increase their effectiveness and skills in understanding, analyzing, and managing issues related to innovation as the main driver of firmís competitive advantage sustainability, with a specific interest on the contribution of web technologies to firmís strategic changes and performance, in B2C field (e-commerce, social media marketing, omnichannelty) and in B2B. The course offers an integrated perspective on innovative thinking, innovative strategies and processes in a wide spectrum of industries and organizations, from SMEs to multinational firms. Throughout, key conceptual frameworks are linked to applications in a variety of industry and case settings.

Degree programme

This course is part of

How to apply for a single subject course

Students can enrol in up to 3 subjects for each academic year, even if they are not enrolled in other study programmes in Italy or abroad.
Single subject enrolment