Strategy and innovation
This course is part of the degree programme in International management
|Course||Strategy and innovation||Credits||9|
|Professor||prof. Gianluca MARCHI|
Brief content description
The goal of the course is to provide students with a broad perspective on firmís strategy and increase their effectiveness and skills in understanding, analyzing, and managing issues related to innovation as the main driver of firmís competitive advantage sustainability, with a specific interest on the contribution of web technologies to firmís strategic changes and performance. The course offers an integrated perspective on innovative thinking, innovative strategies and processes in a wide spectrum of industries and organizations, from SMEs to multinational firms. Throughout, key conceptual frameworks are linked to applications in a variety of industry and case settings.
How to apply for a single course
please refer to Secretarial Office (italian website)