Internationalization strategies

General information

CourseInternationalization strategies
Credits 6
Professor Bernardo BALBONI

Brief content description

The course is aimed at developing an analytic decision-oriented framework for the development and the implementation of internationalisation strategies. Three main management decisions connected with the international marketing process will be developed: 1. Whether to internationalize 2. Deciding which markets to enter 3. Deciding how to enter the foreign market

Degree programme

This course is part of

How to apply for a single subject course

Students can enrol in up to 3 subjects for each academic year, even if they are not enrolled in other study programmes in Italy or abroad.
Single subject enrolment