International economics and marketing
Bachelor's degree programme
|Disciplinary area||Social Sciences and Humanities|
|Duration||3 years - 180 Credits|
|Admission||Limited access, see call for applications|
|Language||Taught in Italian|
|Regulation||Main Teaching Regulations|
PresentationThe degree program in International Economics and Marketing produces graduates capable of understanding and making business choices in an international context characterized by growing globalization and innovation and the rapid movement of people, products, and services. These skills are in great demand by both small and medium-sized enterprises at regional and national level, as well as by large corporations. Managing relations with international clients, understanding their needs, evaluating the attractiveness and potential of future markets, knowing how to choose and manage the most suitable commercial channels in various markets, and possessing the language competence necessary for effective communication with foreign partners, are all requirements of increasingly critical importance for the competitive success of companies. The academic program in International Economics and Marketing responds to this need and is also aimed at developing autonomous decision-making skills in order to support students in their personal career paths. These skills are enhanced through an instructional program which systematically includes practical applications, case studies, and participation in seminars with managers from major national and multinational enterprises. Internships, local or international, are an additional tool for the acquisition of independent analytical, critical, and operational skills.
Course contentThe academic program is divided into four integrated areas of study. The first deals with principal business techniques and methods essential for company management. The second concerns the foundations of international economics and provides tools for the analysis of industrial structures. The third addresses the development of competencies in marketing, with particular reference to tools and techniques for the evaluation of international markets, strategies for entering foreign markets and establishing distribution channels, and managing international marketing policies. Finally, the fourth area, which is an innovative approach to Economics and International Marketing, focuses on solid language skills in English and in a second language, to be chosen from German, Spanish, French, and Chinese.
Career optionsThe depth and extent of what all these programs cover opens the door to a wide range of professional opportunities. At the end of the program, students will possess a solid knowledge of economics, languages, and marketing, which will enable them to work in many Italian businesses already closely connected to foreign markets, or in the process of internationalization. In these companies, a degree in International Economics and Marketing is useful in the fields of marketing, business, procurement, and as assistants at the level of general management. The skills profile enables graduates to successfully operate in similar roles offered by foreign and multinational companies. The training offered by the program is also excellent preparation for other areas of the labor market, such as entrepreneurial associations, company service centers, banks, and other financial institutions supporting economic internationalization, service companies, and international public or private organizations.
- Course Director
- prof. Gianluca Marchi
tel. 059 205 6864 - fax 059 205 6928
- dott.ssa Lara Liverani
tel. 059 205 6913 & - fax fax. 059 2056917
The course is managed by the Marco Biagi Department of Economics