Society and Culture / Master's degree programme
Advertising, Digital Communication and Creative Business Processes

General information for the a.y. 2021-2022

Disciplinary areaSociety and Culture
Duration 2 years - 120 Credits
Admission Accesso Libero No limited access
Language Taught in Italian
Teaching method Lectures
Regulation Main Teaching Regulations
Call for Application / Short list Bando per l'accesso al corso di laurea magistrale in PUBBLICITA', COMUNICAZIONE DIGITALE e CREATIVITA' D'IMPRESA


The degree programme in Advertising, digital communication and creative business processes aims to train specialists in coordinating innovation processes that involve internal and external business communication and managing advertising campaigns, also by means of multimedia technologies.

Course content

In the first year, the training programme provides for gaining basic skills in the psychological, linguistic, methodological and sociological field. Whilst in the second year it deepens specific communication models relating to the curriculum chosen. The “Advertising” curriculum deals with issues relating to advertising strategies, innovation, semiotic and advertising languages; it has been designed to offer professional knowledge on strategic models of advertising communication. The “Digital communication” curriculum is dedicated to the creation of languages for multimedia communication and the study of emerging managerial models for communication management by using new technologies. It also explores the theme of creative business and provides managing knowledge and tools to operate in such context. Traditional lectures are integrated with exercises, seminar activities, individual or group project works, and discussion of case studies. Educational activities in the classroom also offer the opportunity to listen to the recordings of the lectures via ONELab services; the service also includes a timetable for contacting the professors online in addition to the traditional visiting hours.

Career options

The Master's degree programme in Advertising, digital communication and creative business processes trains people who are in charge of technical and managerial functions in terms of managing the internal and external business communication, both traditional and multimedia. Master graduates in Advertising, digital communication and creative business processes are able to work in press offices, advertising agencies, cultural industry businesses, agencies dealing with the corporate communication image, as well as the communication of public and private companies in the manufacturing and advanced tertiary sectors.

More information

Course Director
prof.ssa Cinzia Bianchi
dott. Alberto Cevolini

The course is managed by the Department of Communication and Economics