Society and Culture / Master's degree programme
Advertising, Digital Communication and Creative Business Processes

General information for the a.y. 2022-2023

Disciplinary areaSociety and Culture
Duration 2 years - 120 Credits
Admission Accesso Programmato Limited access, see call for applications
Language Taught in Italian
Teaching method Lectures
Regulation Main Teaching Regulations
Call for Application / Short list Bando per l'ammissione al corso di laurea magistrale in PUBBLICITA', COMUNICAZIONE DIGITALE E CREATIVITA' D'IMPRESA


The degree programme in Advertising, digital communication and creative business processes aims to train specialists in coordinating and managing innovation processes that involve internal and external business communication and experts of digital, advertising, and multimedia communication.

Course content

The programme includes the acquisition of advanced psychological, linguistic, semiotic, sociological, data analysis and business communication skills. These competences are necessary to deepen professional skills related to: a) strategic models of brand and advertising communication; b) the use of the web, with the aim of building abilities linked to the new media potentials; c) the creation of specific languages of multimedia communication; d) the emerging management trends for handling communication, which requires the use of innovative languages and contents. The teaching activity will be organised in traditional lectures that are always integrated with exercises and seminar activities. The learning results will be ascertained by means of written tests and oral interviews, sided by the evaluation of project works developed individually or in group, as well as classroom talks about case studies. Students will have the opportunity to choose other training activities featuring experimental and laboratory contents, and/or start an internship period that enables them to ascertain and consolidate the acquired skills in the job market. In addition, from the first year, students can choose an independent programme to deepen their knowledge by choosing subjects offered as alternatives in the degree programme or through free-choice activities.

Career options

The Master's degree programme in Advertising, digital communication and creative business processes trains people who are in charge of technical and managerial functions in terms of managing the internal and external business communication, both traditional and multimedia. Graduates in Advertising, digital communication and creative business processes are able to work in press offices, advertising agencies, cultural industry businesses, agencies dealing with the communication and the image of companies, as well as the communication of public and private companies in the manufacturing and advanced tertiary sectors.

More information

Course Director
prof.ssa Cinzia Bianchi
prof.ssa Cristina Guardiano

The course is managed by the Department of Communication and Economics