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Social Sciences and Humanities / Master's degree programme
Advertising, Digital Communication and Creative Business Processes

General information for the a.y. 2024-2025

Disciplinary areaSocial Sciences and Humanities
Duration 2 years - 120 Credits
Admission Accesso Libero No limited access
Teaching method Lectures
Regulation Main Teaching Regulations
Access rules (in italian)Bando per l'accesso al corso di laurea magistrale in PUBBLICITA', COMUNICAZIONE DIGITALE E CREATIVITA' D'IMPRESA

The course is managed by the Department of Communication and Economics


The degree programme in Advertising, Digital Communication and Corporate Creativity aims to train specialists in the coordination and management of innovation processes involving internal and external corporate communication and experts in digital, advertising and multimedia communication.

Programme contents

The training programme includes the acquisition of advanced psychological, linguistic, semiotic, sociological, data analysis and business communication skills. These skills are necessary for the deepening of professional skills related to a) strategic models of brand communication and advertising; b) the use of the network, with the aim of building capacities related to the potential of new media; c) creation of specific languages for multimedia communication; d) emerging managerial models for communication management, which envisages the use of innovative languages and contents. The teaching activity will be organised with lectures always integrated with exercises and seminars. The learning outcomes will be verified with written tests and oral interviews, supported by the evaluation of project work carried out individually or in groups and by the classroom discussion of case studies. Students will have the opportunity to choose other training activities featuring experimental and laboratory contents, and/or start an internship period that enables them to ascertain and consolidate the acquired skills in the job market. They will also be able, from the first year, to identify an autonomous in-depth path of knowledge through the choice of courses proposed as an alternative to the study plan of the degree programme or through elective activities.

Job opportunities

The Master's degree programme in Advertising, digital communication and creative business processes trains people who are in charge of technical and managerial functions in terms of managing the internal and external business communication, both traditional and multimedia. Graduates in Advertising, digital communication and creative business processes are able to work in press offices, advertising agencies, cultural industry businesses, agencies dealing with the communication and the image of companies, as well as the communication of public and private companies in the manufacturing and advanced tertiary sectors.

More information

Course Director:
prof.ssa Cinzia Bianchi
tel. 0522 523120
Tutoring delegate:
prof.ssa Cristina Guardiano
tel. 0522 523230