Society and Culture / Bachelor's degree programme
Digital Marketing

General information for the a.y. 2021-2022

Disciplinary areaSociety and Culture
Duration 3 years - 180 Credits
Admission Accesso Programmato Limited access, see call for applications
Language Taught in Italian
Teaching method Lectures
Regulation Main Teaching Regulations
Call for Application / Short list Comunicazione posti disponibili per il corso di laurea in Digital marketing
Graduatorie di ammissione e dei ripescaggi per il Corso Laurea ad accesso programmato in DIGITAL MARKETING (classe L-18) A.A. 2021-2022
Bando per l'ammissione al corso di laurea in Digital marketing
Corso di laurea in Digital marketing a.a 2021/22: procedura per l’iscrizione al test d’ingresso (TOLC-E)


The degree programme aims to train professional able to provide innovative solutions within digital economy and become active interpreters of the change. The training project introduces important novelties in teaching methodologies: in fact, it envisages the provision of basic and application courses, teamwork, and internship programmes during every year of study. Basic courses focus on consolidating the knowledge; application courses are provided with the support of sector experts and allow for exploring the knowledge, sharing the trends and emerging tools of digital economy, and starting specific operating projects. Internships allow for verifying the acquired knowledge and skills in a real environment.

Course content

The Degree Programme in digital marketing is divided into four main learning areas: quantitative, legal, economic, and strategic- managerial. The teachings in the four areas aim to provide the theoretical knowledge, the operating tools, and a job-oriented expertise that are useful for an outgoing profile that will be able to manage the marketing activity in a digital context. The skills provided in the first area relate to the collection and analysis of data, legal tools for web communication in the second area, profiling of competitive scenarios in the third one, and coordination of digital communication and distribution, with all web interaction tools available for businesses in the fourth one.

Career options

The degree programme aims to train young graduates who will work as digital marketing specialists. These figures can work towards objectives, in inter-functional teams, and contribute to enterprise strategic decision-making processes. Their skills make them suitable to take on project middle manager roles in different business areas, even though the acquired knowledge, skills and abilities are preferable for the marketing area. The main opportunities of professional growth are in both B2B and B2C manufacturing and service companies, still the competencies acquired in digital communication make these professional skills attractive also in local, national, and international institutions and bodies.

More information

Course Director
prof.ssa Maria Cristiana Martini
prof.ssa Giovanna Galli

The course is managed by the Department of Communication and Economics