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Social Sciences and Humanities / Bachelor's degree programme
Digital Marketing

General information for the a.y. 2024-2025

Disciplinary areaSocial Sciences and Humanities
Duration 3 years - 180 Credits
Admission Accesso Programmato Limited access, see call for applications
Teaching method Lectures
Regulation Main Teaching Regulations
Call for applicationExtract of the Call for applications to the Bachelor's Degree Programme in DIGITAL MARKETING
Bando per l'ammissione al corso di laurea in DIGITAL MARKETING

The course is managed by the Department of Communication and Economics


The degree programme aims to train professionals capable of producing innovative solutions in the digital economy and to become active interpreters of change. The training project introduces important innovations in teaching methodologies: it foresees, in fact, to combine basic teachings, applications, "teamwork" and internship during the second and third year of the programme. Basic courses focus on consolidating the knowledge; application courses are provided with the support of sector experts and allow for exploring the knowledge, sharing the trends and emerging tools of digital economy, and starting specific operating projects. Internships allow for verifying the acquired knowledge and skills in a real environment.

Programme contents

The Degree Programme in digital marketing is divided into four main learning areas: quantitative, legal, economic, and strategic-managerial. The teachings in the four areas are aimed at acquiring theoretical knowledge, operational tools and professional experience useful for an outgoing profile capable of managing marketing activities in a digital context. The skills provided in the first area relate to the collection and analysis of data, legal tools for web communication in the second area, profiling of competitive scenarios in the third one, and coordination of digital communication and distribution, with all web interaction tools available for businesses in the fourth one.

Job opportunities

The degree programme aims to train young graduates to be employed in digital marketing specialist roles. They are figures capable of working towards objectives, in inter-functional teams and of contributing to strategic business decisions. Their skills allow them to occupy roles of project middle manager in different business areas, although the knowledge, skills and abilities acquired assign the marketing area the preferred destination for graduates in Digital Marketing. The main opportunities of professional growth are in both B2B and B2C manufacturing and service companies, still the competencies acquired in digital communication make these professional skills attractive also in local, national, and international

More information

Course Director:
prof.ssa Silvia Grappi
tel. 0522 523263
Tutoring delegate:
prof.ssa Giovanna Galli
tel. 0522 523243