Society and Culture / Bachelor's degree programme
Marketing and Business Organization

General information for the a.y. 2022-2023

Disciplinary areaSociety and Culture
Duration 3 years - 180 Credits
Admission Accesso Programmato Limited access, see call for applications
Language Taught in Italian
Teaching method Lectures
Regulation Main Teaching Regulations
Call for Application / Short list Bando per l'ammissione al corso di laurea in Marketing e organizzazione d'impresa


The Degree Programme in Marketing and business organisation meets the growing need for professionals who shall be able to combine business and marketing skills with knowledge of the organisation of the business activity, and use the new information technologies, as well as manage internal and external communication. Big businesses, as well as small and medium ones, show an increasing interest in professionals with new management skills of the relationships with national and international markets. The innovation and update of the teaching contents are combined with educational methodologies specifically chosen and designed to encourage personal behaviours to interaction and communication. The programme has a limited number of places; please refer to the department website for more details on admission criteria and procedures.

Course content

The Degree Programme is divided into four main study areas. The first one focuses on the tools for analysing and monitoring the relationships with customers and therefore on product strategies, price policies and sales network management. The second area focuses on the organisational models adopted for coordinating the business activity and the relations between economic and institutional players. The third area deals with business organisation and human resources management issues, and constantly refers to the new information and communication technologies or relevant legislation benchmarks. Lastly, the fourth area explores issues relating to market strategies and policies, and business communication, with specific reference to the activity of the great modern distribution. The study programme includes traditional classroom lessons, seminar modules, group activities and traineeship activities, which are mostly important to develop the ability to apply the acquired knowledge. Educational activities in the classroom also offer the opportunity to listen to the recordings of the lectures via ONELab services; the service also includes a timetable for contacting the professors online in addition to the traditional visiting hours.

Career options

The degree programme provides the skills to start managerial career paths in the various business management areas and explores specific knowledge in marketing and business organisation functions. Career opportunities are mainly addressed to those professions operating in manufacturing and service undertakings; the acquired knowledge may also be profitably used in consulting or public administration management activities. The theoretical and application training relating to the main methodologies for market analysis and monitoring allows graduates to take on operating roles in dedicated structures in charge of both design and data collection and processing functions.

More information

Course Director
prof. Marcello Tedeschi
dott.ssa Veronica Gabrielli

The course is managed by the Department of Communication and Economics