Society and Culture
/ Master's degree programme
Management and Business Communication
General information for the a.y. 2022-2023
Limited access, see call for applications
Taught in Italian
Presentation
This Master's degree programme trains students to take on managerial and strategic coordination roles in companies, as well as to innovatively design the external and internal communication of public and private organisations. The training programme explores organisational, market, economic and financial, legal and institutional contents and tools aimed at developing modern professionals, skilled to enter different working contexts.Course content
The analysis of business competitive positioning, the preparation of a business plan, the management of financial communication, the organisation of job relationships, the examination of the regulations that govern the economic measures and the statistic tools for market analysis are all part of the basic training of the first year. The degree programme also gives the opportunity to choose between two curricula: “General management” and “Business communication and image”. The first one provides deep knowledge on business management and on the operation of the markets, the tools and the financial institutions. The second one provides deep knowledge for designing communication campaigns, organising events, managing the image and the identity of the brand, and drawing up integrated communication plans. Educational activities in the classroom also offer the opportunity to listen to the recordings of the lectures via ONELab services; the service also includes a timetable for contacting the professors online in addition to the traditional visiting hours.Career options
The professional profile of graduates in Management and business communication is suitable to cover roles of responsibility in the marketing and communication fields. Graduates will be able to apply for roles as human resources experts, managers of internal and external economic-financial communication of businesses and credit institutions, also as investor relators in listed companies; experts in trading goods and services, skilled to define and implement a strategic and marketing plan; market analysts, as they are skilled to use the tools for monitoring the markets; experts in public relations, analysis and design of business image.After the degree
Second-level Master's DegreeMore information
- Course Director
- prof. Marcello Tedeschi
e-mail marcello.tedeschi@unimore.it - Tutor
- Prof.ssa Giovanna Galli
e-mail giovanna.galli@unimore.it
The course is managed by the Department of Communication and Economics