Society and Culture / Bachelor's degree programme
International Economics and Marketing

General information for the a.y. 2022-2023

Double study qualification with Universitè d'Angers (Francia) and Universitat Jaume (Spagna) and Hochschule Augsburg University of Applied Sciences (Germania)

Disciplinary areaSociety and Culture
Duration 3 years - 180 Credits
Admission Accesso Programmato Limited access, see call for applications
Language Partially taught in English (1 courses)
Teaching method Lectures
Regulation Main Teaching Regulations
Call for Application / Short list Call for applications to Bachelor's degree Programmes: BUSINESS ADMINISTRATION and MANAGEMENT - ECONOMICS AND INTERNATIONAL MARKETING - ECONOMICS AND FINANCE reserved to extra-UE students living abroad, applying for a visa.
Bando di ammissione alle lauree triennali: ECONOMIA AZIENDALE E MANAGEMENT (CLEAM) - ECONOMIA E MARKETING INTERNAZIONALE (CLEMI) - ECONOMIA E FINANZA (CLEF) - 2022-2023 I EDIZIONE - Riservato a candidati italiani, UE ed extra-UE soggiornanti


The degree programme in International Economics and Marketing provides students with the skills to understand and make business choices in an international complex context. The skills provided by the programme include managing relationships with international customers, assessing the attractiveness of foreign markets, knowing how to choose and manage entry methods in different markets, including through digital marketing tools, acquiring language skills to interact with foreign partners. The programme is intended to give students, as well as an adequate profile of skills, judgment and autonomy through the use of practical exercises and case studies, seminars with managers, internship experiences, also abroad.

Course content

The training programme is divided into four areas of study. The first area deals with principal business techniques and methods essential for company management. The second area concerns the foundations of international economics and provides tools for the analysis of industrial structures. The third area addresses the development of marketing skills (tools and techniques for international market evaluation, strategies for entering foreign markets, and management of international marketing policies). Finally, the fourth area, which is an innovative approach to Economics and International Marketing, focuses on solid language skills in English and in a second language, to be chosen from French, German, and Spanish.

Career options

At the end of the programme, students will possess a solid knowledge of economics, languages, and marketing, which will enable them to work in many Italian businesses already closely connected to foreign markets, or in the process of internationalisation. In these companies, a degree in International Economics and Marketing is useful in the fields of marketing, business, procurement, and assisting the general management. The skills profile also enables graduates to successfully operate in roles offered by entrepreneurial associations, company service centres, banks, and other financial institutions supporting economic internationalization. The acquired knowledge will provide students with an adequate individual training and an adequate academic background to successfully attend the higher-level Master's Degree Programmes in Economics, Business Economics and Finance.

List of single courses taught in English

- Service marketing [ credits: 6]

More information

Course Director
prof.ssa Marina Vignola
dott.ssa Lara Liverani

The course is managed by the Marco Biagi Department of Economics