Society and Culture
/ Bachelor's degree programme
International Economics and Marketing
General information for the a.y. 2021-2022
Double study qualification with Université d'Angers (Francia) and Universitat Jaume (Spagna)
Limited access, see call for applications
Partially taught in English (1 courses)
Presentation
The degree programme in International Economics and Marketing provides students with the skills to understand and make business choices in an international complex context. Managing relations with international clients, understanding their needs, assess future attractiveness and potential of the various markets, knowing how to choose and manage the ways to access different markets, and possessing the language knowledge required to interact with foreign partners, are just an example of the skills provided by the programme. The academic programme in International Economics and Marketing is aimed at developing a suitable skill profile and autonomous decision-making skills in order to support students in their personal career paths. These skills are enhanced through practical applications, case studies, participation in seminars with managers, and internships (local or international).Course content
The training programme is divided into four areas of study. The first area deals with principal business techniques and methods essential for company management. The second area concerns the foundations of international economics and provides tools for the analysis of industrial structures. The third area addresses the development of marketing skills (tools and techniques for international market evaluation, strategies for entering foreign markets, and management of international marketing policies). Finally, the fourth area, which is an innovative approach to Economics and International Marketing, focuses on solid language skills in English and in a second language, to be chosen from French, German, and Spanish.Career options
At the end of the programme, students will possess a solid knowledge of economics, languages, and marketing, which will enable them to work in many Italian businesses already closely connected to foreign markets, or in the process of internationalisation. In these companies, a degree in International Economics and Marketing is useful in the fields of marketing, business, procurement, and assisting the general management. The skills profile also enables graduates to successfully operate in roles offered by entrepreneurial associations, enterprise service centres, banks, and other financial institutions supporting the internationalisation of the economic system, public and private international bodies. The acquired knowledge will provide students with an adequate individual training and a solid background to successfully attend the higher-level Master's Degree Programmes in Economics, Business Economics, and Finance.After the degree
Master's DegreeList of single courses taught in English
- Service marketing [ credits: 6]More information
- Course Director
- prof.ssa Marina Vignola
e-mail marina.vignola@unimore.it - Tutor
- dott.ssa Lara Liverani
e-mail info.economia@unimore.it
The course is managed by the Marco Biagi Department of Economics