Society and Culture
/ Master's degree programme
International Management
General information for the a.y. 2023-2024
Double study qualification with Bochum University of Applied Sciences (Germania)
No limited access
Completely taught in English
Presentation
The Degree Programme in International Management meets the growing demand coming from the world of enterprises and institutions for master graduates able to take on operational and managerial roles in the internationalisation processes of companies, bodies, and institutions. The deep changes taking place in international markets and the increasing competition require a renewed ability for the human resources of companies and institutions to analyse international markets, use a wide range of managerial, organisational, legal, commercial/marketing policy management tools, as well as a strong communication ability in foreign languages. Lectures are provided entirely in English. Access is governed by a call for applications published yearly. Certified knowledge of the English language is required, at least of B2 level of the Common European Framework of Reference. The presence of international students makes the programme a stimulating multi-cultural experience.Programme contents
The Degree Programme is divided into various study areas. The first one is based on the methodologies of analysis of the international markets (collection and analysis of macro-economic data) and on the strategies and business management tools in the internationalisation processes. The second focuses on marketing with specific reference to innovation policies, channel/customer management and sales networks in foreign markets. The third one deals with the issues of managing and organising enterprise networks, which consist in practices of outsourcing, forms of partnership, innovation processes. The analysis of the industrial structure and manufacturing systems with their processes of change are a further thematic area. Foreign languages are studied throughout the entire programme. The teaching methods used encourage a high interaction between teachers and students, and the development of soft skills: in addition to the lectures of the professor, the following activities are encouraged: intervention of business operators, organisation of visits in the company, cross-cultural meetings, seminar activities, project work carried out in teams of students and business challenges. The programme also promotes the opportunity for periods of study or research abroad, even by carrying out internships in companies.Job opportunities
The programme enables graduates to take on managerial/operational roles in commercial/marketing functions (sales manager, key account, etc.), which are fundamental in the internationalisation processes of companies. Graduates will be able to carry out analyst activities of international markets and country systems in public and private institutions, both national and international. Areas of action may be as follows: strategic planning in entering the international markets, sales management on foreign markets.More information
- Course Director:
- Prof.ssa Elisa Martinelli
tel. 059 2056858
elisa.martinelli@unimore.it - Tutoring delegate:
- Dott.ssa Lara Liverani
tel. 059 2056913
lara.liverani@unimore.it
The course is managed by the Marco Biagi Department of Economics