Society and Culture / Bachelor's degree programme
International Economics and Marketing

General information for the a.y. 2021-2022

Double study qualification with Université d'Angers (Francia) and Universitat Jaume (Spagna)

Disciplinary areaSociety and Culture
Duration 3 years - 180 Credits
Admission Accesso Programmato Limited access, see call for applications
Language Partially taught in English (1 courses)
Teaching method Lectures
Regulation Main Teaching Regulations
Call for Application / Short list Graduatorie di ammissione ai corsi di laurea: ECONOMIA AZIENDALE E MANAGEMENT(CLEAM), ECONOMIA E FINANZA (CLEF), ECONOMIA E MARKETING INTERNAZIONALE (CLEMI) -II EDIZIONE 2021-2022 e GRADUATORIE DEI CANDIDATI EXTRA-UE RICHIEDENTI VISTO
Seconda edizione del bando per l'ammissione al PRIMO ANNO dei corsi di laurea ECONOMIA AZIENDALE e MANAGEMENT (CLEAM) - ECONOMIA e FINANZA (CLEF) - ECONOMIA e MARKETING INTERNAZIONALE (CLEMI) a.a. 2021 - 2022
Graduatorie candidati ammessi ai corsi di laurea ECONOMIA AZIENDALE E MANAGEMENT (CLEAM) - ECONOMIA E FINANZA (CLEF) - ECONOMIA E MARKETING INTERNAZIONALE (CLEMI) - I Edizione 2021-22
Bando trasferimenti per l'ammissione al II e III anno delle lauree triennali di Economia: ECONOMIA AZIENDALE E MANAGEMENT (CLEAM) - ECONOMIA E FINANZA (CLEF) - ECONOMIA E MARKETING INTERNAZIONALE (CLEMI) - anno accademico 2021-2022
Call for applications to Bachelor's degree Programmes: BUSINESS ADMINISTRATION and MANAGEMENT - ECONOMICS AND INTERNATIONAL MARKETING - ECONOMICS AND FINANCE reserved to extra-UE students living abroad, applying for a visa and Marco Polo Project.
I Edizione del bando per l'ammissione al PRIMO ANNO dei corsi di laurea ECONOMIA AZIENDALE e MANAGEMENT (CLEAM) - ECONOMIA e FINANZA (CLEF) - ECONOMIA e MARKETING INTERNAZIONALE (CLEMI) a.a. 2021 - 2022

Presentation

The degree programme in International Economics and Marketing provides students with the skills to understand and make business choices in an international complex context. Managing relations with international clients, understanding their needs, assess future attractiveness and potential of the various markets, knowing how to choose and manage the ways to access different markets, and possessing the language knowledge required to interact with foreign partners, are just an example of the skills provided by the programme. The academic programme in International Economics and Marketing is aimed at developing a suitable skill profile and autonomous decision-making skills in order to support students in their personal career paths. These skills are enhanced through practical applications, case studies, participation in seminars with managers, and internships (local or international).

Course content

The training programme is divided into four areas of study. The first area deals with principal business techniques and methods essential for company management. The second area concerns the foundations of international economics and provides tools for the analysis of industrial structures. The third area addresses the development of marketing skills (tools and techniques for international market evaluation, strategies for entering foreign markets, and management of international marketing policies). Finally, the fourth area, which is an innovative approach to Economics and International Marketing, focuses on solid language skills in English and in a second language, to be chosen from French, German, and Spanish.

Career options

At the end of the programme, students will possess a solid knowledge of economics, languages, and marketing, which will enable them to work in many Italian businesses already closely connected to foreign markets, or in the process of internationalisation. In these companies, a degree in International Economics and Marketing is useful in the fields of marketing, business, procurement, and assisting the general management. The skills profile also enables graduates to successfully operate in roles offered by entrepreneurial associations, enterprise service centres, banks, and other financial institutions supporting the internationalisation of the economic system, public and private international bodies. The acquired knowledge will provide students with an adequate individual training and a solid background to successfully attend the higher-level Master's Degree Programmes in Economics, Business Economics, and Finance.

After the degree

Master's Degree

List of single courses taught in English

- Service marketing [ credits: 6]

More information

Course Director
prof.ssa Marina Vignola
e-mail marina.vignola@unimore.it
Tutor
dott.ssa Lara Liverani
e-mail info.economia@unimore.it

The course is managed by the Marco Biagi Department of Economics