Marketing and digital communication
General information
| Course | Marketing and digital communication | Credits | 6 |
|---|---|
| Professor | Silvia GRAPPI |
Brief content description
The course aims to give students' basic knowledge of marketing. The goal is to provide the main tools of digital marketing useful for understanding and managing the paths taken by consumers in the digital economy. Specific attention will be devoted to digital communication.
Degree programme
This course is part of
How to apply for a single subject course
Students can enrol in up to 3 subjects for each academic year,
even if they are not enrolled in other study programmes in Italy or abroad.
Single subject enrolment