Marketing and digital communication

General information

CourseMarketing and digital communication
Credits 6
Professor Silvia GRAPPI

Brief content description

The course aims to give students' basic knowledge of marketing. The goal is to provide the main tools of digital marketing useful for understanding and managing the paths taken by consumers in the digital economy. Specific attention will be devoted to digital communication.

Degree programme

This course is part of

How to apply for a single subject course

Students can enrol in up to 3 subjects for each academic year, even if they are not enrolled in other study programmes in Italy or abroad.
Single subject enrolment