Strategy and innovation
General information
| Course | Strategy and innovation | Credits | 9 |
|---|---|
| Professor | GIANLUCA MARCHI |
Brief content description
The goal of the course is to provide students with a broad perspective on firm’s strategy and increase their effectiveness and skills in understanding, analyzing, and managing issues related to innovation as the main driver of firm’s competitive advantage sustainability, with a specific interest on the contribution of web technologies to firm’s strategic changes and performance, in B2C field (e-commerce, social media marketing, omnichannelty) and in B2B. The course offers an integrated perspective on innovative thinking, innovative strategies and processes in a wide spectrum of industries and organizations, from SMEs to multinational firms. Throughout, key conceptual frameworks are linked to applications in a variety of industry and case settings.
Degree programme
This course is part of
How to apply for a single subject course
Students can enrol in up to 3 subjects for each academic year,
even if they are not enrolled in other study programmes in Italy or abroad.
Single subject enrolment