Internationalization strategies
General information
| Course | Internationalization strategies | Credits | 6 |
|---|---|
| Professor | Rubina ROMANELLO |
Brief content description
The course is aimed at developing an analytic decision-oriented framework for the development and the implementation of internationalisation strategies. Three main management decisions connected with the international marketing process will be developed: 1. Whether to internationalize 2. Deciding which markets to enter 3. Deciding how to enter the foreign market
Degree programme
This course is part of
How to apply for a single subject course
Students can enrol in up to 3 subjects for each academic year,
even if they are not enrolled in other study programmes in Italy or abroad.
Single subject enrolment